Is the future of loyalty programs social?

By Youri Sawerschel, Strategy & Branding Consultant at Bridge.over | 9 Sep 13

When seeking to increase customer loyalty and share of wallet, hotel chains should seriously harness the power of social media to differentiate their loyalty programs, says Youri Sawerschel of Geneva-based consultancy Bridge.over Group. How to do this? By turning them into social games.

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About Bridge.Over Group S.A.

Bridge.over is a boutique strategy consulting firm dedicated to solving business challenges for hospitality visionaries across the globe. Sought after by hotel owners, investors, sovereign funds and management companies alike for its entrepreneurial way of thinking, Bridge.over is an ideal partner of choice for companies seeking fresh ideas for change and improvement from London to Dubai to Beijing. To learn more, please visit
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