How green is your hotel? Naomi Stark provides strong arguments for moving in that direction, although she confesses that not everyone has yet embraced the technologies that can increase sustainability while decreasing consumption and costs. At the end of the day, she says, perhaps fence-sitters should simply consider the words of William R. Martin, CEO & President of Blue Ridge Aquaculture: “I’m not an environmentalist by nature; I’m an environmentalist because it makes me a better capitalist. We can’t just throw away water and other resources any more.” The Hotel Yearbook is pleased to reprint this article, which originally appeared in “HITEC 2013 Special Report.”
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