The upsell advantage and the impact of mobile on hotel revenue

By Jason Bryant, Founder and co-CEO at Nor1 | 27 Sep 13

Upselling represents a significant revenue opportunity for hotels, potentially accounting for 10% to 20% of guests’ total charges. But as Jason Bryant, CEO of Nor1, explains, since upselling, by definition, means guests are consuming more products and services, it can also be a key differentiator in guest satisfaction as well. With mobile technologies and predictive analytics, upselling is now entering an exciting new phase.

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About Nor1, Inc.

Nor1 provides cutting edge pricing and merchandising technology solutions to leading hotels and resorts worldwide including Hilton, Hyatt and InterContinental Hotels Group. The Silicon Valley based technology company leverages its innovative and patented pricing and merchandising engine,PRiME™, to intelligently maximize the revenue and profits from its customers' perishable inventories and redefine customer relationships through data-driven pricing strategies. With an evolving suite of product and services, including its signature eStandby Upgrade® solution, Nor1 is creating the fusion between technology and customer experience. For more information, please visit
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