The upsell advantage and the impact of mobile on hotel revenue

By Jason G. Bryant, Founder, CEO & Chairman of the Board at Nor1 | 27 Sep 13

Upselling represents a significant revenue opportunity for hotels, potentially accounting for 10% to 20% of guests’ total charges. But as Jason Bryant, CEO of Nor1, explains, since upselling, by definition, means guests are consuming more products and services, it can also be a key differentiator in guest satisfaction as well. With mobile technologies and predictive analytics, upselling is now entering an exciting new phase.

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About Nor1, Inc.

Nor1 is the leader in hospitality upgrade, up-sell, and merchandising technology. Headquartered in Silicon Valley with offices across the world, Nor1 provides data-driven pricing and merchandising products that maximize incremental revenues for Hilton, IHG, Radisson Hotel Group, Accor, Wyndham, and other global hotels and resorts. Nor1′s real-time pricing and merchandising intelligence engine, PRiME®, powers eStandby Upgrade®, eXpress Upgrade™, CheckIn Merchandising™, eReach™, and eDirect™ to recommend the most relevant upgrade to the right guest at the right time for the most optimal price. Investors include Concur Technologies, Goldman Sachs, and Accel Partners. For more information, please visit
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