Foresight and innovation in
the global hotel industry

The upsell advantage and the impact of mobile on hotel revenue | By Jason Bryant

Vice President, Nor1 GTM - Oracle Hospitality
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Synopsis

Upselling represents a significant revenue opportunity for hotels, potentially accounting for 10% to 20% of guests’ total charges. But as Jason Bryant, CEO of Nor1, explains, since upselling, by definition, means guests are consuming more products and services, it can also be a key differentiator in guest satisfaction as well. With mobile technologies and predictive analytics, upselling is now entering an exciting new phase.

Upselling represents a significant revenue opportunity for hotels, potentially accounting for 10% to 20% of guests’ total charges. But as Jason Bryant, CEO of Nor1, explains, since upselling, by definition, means guests are consuming more products and services, it can also be a key differentiator in guest satisfaction as well. With mobile technologies and predictive analytics, upselling is now entering an exciting new phase.

The full e-book, about 80 pages in length, is available at www.hotel-yearbook.com.