Hotel trends 2014: The industry moves forward

By Rohit Verma, Professor at Cornell School of Hotel Administration , Glenn Withiam, Director of publications for the Center for Hospitality Research | 17 Jan 14

Each year Rohit Verma and Glenn Withiam of the Cornell Center for Hospitality Research take the pulse of the hotel industry, identifying newly emerging trends and assessing their potential impact on the business. In this article, they summarize for us the findings of their most current research, which validates some earlier observations while positing thought-provoking questions about new developments. One of which may be the most provocative of all: “Could it be that the best service is no personal service at all?”

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About School of Hotel Administration at the Cornell SC Johnson College of Business

The School of Hotel Administration at the Cornell SC Johnson College of Business is shaping the global knowledge base for hospitality management through leadership in education, research, and industry advancement. Accredited by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry. Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of Hotel Administration is recognized as the world leader in its field.
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