Foresight and innovation in
the global hotel industry

The next 10 years: trends and scenarios | By Jeroen Oskam

Programme Manager European Tourism Futures Institute at Stenden University
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Synopsis

The role of the European Tourism Futures Institute, located at Stenden University in the Netherlands, is to “paint pictures about the future of tourism”. These pictures may be pretty or they may be shocking, but either way, they should stimulate us to think about scenarios that could realistically emerge – and how we might prepare for them. The ETFI’s program manager is Prof. Jeroen Oskam. We asked him for some thought- provoking examples of how things could change for us in the hospitality business over the next decade.

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Jeroen Oskam
Programme Manager European Tourism Futures Institute at Stenden University
European Tourism Futures Institute
European Tourism Futures Institute
Leeuwarden, Netherlands, The
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The institute makes an active and inspiring contribution to tourism futures by using scenario planning methodologies. The ETFI is ‘painting pictures about the future of tourism’ by compiling future scenarios in close collaboration with key representatives from the industry, governmental organisations and researchers and experts from various fields. This methodology is distinctive to common forecasting techniques as it aims to create a common vision of all key stakeholders by actively involving them in the co-creation and implementation of the scenarios. ‘Together we can inspire the world of tourism!’