The role of the European Tourism Futures Institute, located at Stenden University in the Netherlands, is to “paint pictures about the future of tourism”. These pictures may be pretty or they may be shocking, but either way, they should stimulate us to think about scenarios that could realistically emerge – and how we might prepare for them. The ETFI’s program manager is Prof. Jeroen Oskam. We asked him for some thought- provoking examples of how things could change for us in the hospitality business over the next decade.
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