What lies ahead for Sales & Marketing in 2014

By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) | 19 Dec 13

The year ahead promises to be one full of change for hotel sales, marketing and revenue management professionals, says Robert Gilbert, President of HSMAI, the Hospitality Sales & Marketing Association International. 2014 will be an opportunity for continued global revenue growth and moderate supply growth, he argues, which will require additional focus on integrating these three disciplines.

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