The hotel industry is steeped in traditions that go back centuries, yet it finds itself as well at the forefront of fashion and trendy new ideas. In this tug-of-war between old values and new, which will win the day? Jeffrey Catrett, Academic Director at Institut Paul Bocuse in Lyon, believes innovation will win out, and to explain why, he looks at four engines that will continue to drive change in the years ahead.
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The Institut Paul Bocuse trains the professionals of tomorrow for Hotel, Restaurant and Culinary Arts careers. This prestigious institute offers a unique blend of refined tradition, contemporary quality and cutting-edge innovation. It teaches time-honored techniques and modern management skills to meet the current and future needs of the foodservice and the hospitality industry around the world.
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