Foresight and innovation in
the global hotel industry

Is innovation here to stay? | By Jeffrey Catrett

Academic Director at Institut Paul Bocuse
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Synopsis

The hotel industry is steeped in traditions that go back centuries, yet it finds itself as well at the forefront of fashion and trendy new ideas. In this tug-of-war between old values and new, which will win the day? Jeffrey Catrett, Academic Director at Institut Paul Bocuse in Lyon, believes innovation will win out, and to explain why, he looks at four engines that will continue to drive change in the years ahead.