A 2020 vision for revenue management, or 'Meet John, the CVO'

By Trevor Stuart-Hill, Founder and president of Revenue Matters | 17 Feb 14

Trevor Stuart-Hill is a revenue management strategist who has been recognized by HSMAI as one of the hospitality industry's top 25 minds in sales and marketing. We asked him how he saw this domain changing in the future, and he responded with the following day- in-the-life mini-saga about John, a hotel's 'Chief Value Officer' in the year 2020.

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Revenue Matters is squarely focused on growing asset value for client properties through an "Integrated Revenue Strategy℠ — the collaborative interaction between revenue management, distribution, and marketing. Central to Integrated Revenue Strategy is MAX a proprietary interactive analytics platform enabling better strategic and tactical decisions. It may be used as a stand-alone platform or in conjunction with the services of Revenue Matters' expert team.
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