Foresight and innovation in
the global hotel industry

Chinese hotels: strategic planning needed | By Kam Hung

Assistant Professor at the Hong Kong Polytechnic University
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Synopsis

Working with more than 40 Chinese hoteliers, Prof. Kam Hung from Hong Kong Polytechnic University developed a SWOT analysis of the Chinese hotel industry, as seen by its insiders. The results were fascinating – and, she says, they point to a need for more planning.