China - a 2013 market snapshot and the outlook for 2014 and beyond

By Linda Li, Project director, Horwath HTL Beijing Office | 19 Dec 13

New policy to boost tourism. “The Outline for National Tourism and Leisure (2013-2020)” issued by the State Council of China aims to encourage people taking paid annual leave days and thus promote the healthy development of tourism services. Currently, Chinese people rely heavily on the two “Golden Weeks” for vacation, which causes much chaos and puts strain on hotels and tourism infrastructure. The successful implementation of the Outline is ultimately expected to bring about changes in the existing vacation system and significantly boost demand for resort hotels.

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