South Korea - a 2013 market snapshot and the outlook for 2014 and beyond

By Steve Baek, Director at Horwath HTL Singapore | 19 Dec 13

Soaring land prices (especially in Seoul) and low profitability in hotel operations have historically restrained developer interest in top-tier hotel development. However, the strong hotel market performance in 2011 and 2012, thanks to the huge influx of Japanese travellers, stimulated local developers to speculate on hotel development, in particular on business oriented and limited service/budget hotel products. According to statistics released by the Seoul Metro Government, a total of 112 hotels are under construction or planned, which will add approximately 22,990 rooms to the Seoul market by 2017.

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Horwath HTL (Hotels Tourism and Leisure) is one of the world's pre-eminent consulting specialists in the Hotel, tourism and leisure industries, providing unequalled experience and expertise for client projects around the world through a combination of detailed local knowledge and international understanding. Horwath HTL is currently the world's largest consulting organisation specialised in hospitality, with 50 offices in 39 countries. Horwath HTL is a member of Crowe Horwath International, a professional association of accounting and management consulting firms founded in New York in 1915. Crowe Horwath International is currently ranked among the top ten international professional service groups with offices in close to 586 cities in 108 countries.
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