Green fatigue: how the sustainability agenda needs a make-over

By Stephen Farrant, Head of the International Tourism Partnership | 18 Jan 14

It’s time, says Stephen Farrant, head of the UK- based International Tourism Partnership, for the hospitality industry to re-think, reformulate and re-energize the message we send the world about our sustainability efforts. In the future, we must move away from our current “compliance mentality” and argue why more risk-taking and innovation are justified.

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About International Tourism Partnership (ITP)

The International Tourism Partnership (ITP) brings together leading international hotel companies to provide a voice for environmental and social responsibility in the industry. With a collective reach of over 23,500 properties, 3.4m rooms and 1.5m employees in more than 100 countries worldwide - ITP has a unique leadership role within the hospitality sector. ITP members recognise that their long-term business interests are fundamentally linked to environmental, social and economic stability. ITP is unique in addressing and providing practical solutions to these challenges through both collaborative action and industry leadership. Since October 2013 ITP has been part of Business in the Community - one of the Prince's Charities.
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