Foresight and innovation in
the global hotel industry

Green fatigue: how the sustainability agenda needs a make-over | By Stephen Farrant

Head of the International Tourism Partnership
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Synopsis

It’s time, says Stephen Farrant, head of the UK- based International Tourism Partnership, for the hospitality industry to re-think, reformulate and re-energize the message we send the world about our sustainability efforts. In the future, we must move away from our current “compliance mentality” and argue why more risk-taking and innovation are justified.

The full e-book, about 124 pages in length, is available at www.hotel-yearbook.com.