Foresight and innovation in
the global hotel industry

Hostel 2.0: The “S” is no longer silent | By Damien Hodari & Rachel Crawford

Associate Professor of Strategic Management at the Ecole Hôtelière Lausanne (EHL)
Head of Events and Special Initiatives for Generator
Demian Hodari darkDemian Hodari lightRachel Crawford darkRachel Crawford light

Synopsis

In a world where affordable technology, airlines and fashion are firmly geared towards engaging the youth generation isn’t it about time the hospitality industry caught up? Hotels, for example, could learn a thing or two from their often forgotten sibling, the hostel. Prof. Damien Hodari of the Ecole hôtelière de Lausanne, and Rachel Crawford of London-based Generator, discuss the segment’s potential.