Hostel 2.0: The “S” is no longer silent

By Demian Hodari, Associate Professor of Strategic Management at the Ecole Hôtelière Lausanne (EHL), Rachel Crawford, Head of Events and Special Initiatives for Generator | 19 Dec 13

In a world where affordable technology, airlines and fashion are firmly geared towards engaging the youth generation isn’t it about time the hospitality industry caught up? Hotels, for example, could learn a thing or two from their often forgotten sibling, the hostel. Prof. Damien Hodari of the Ecole hôtelière de Lausanne, and Rachel Crawford of London-based Generator, discuss the segment’s potential.

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About Ecole hôtelière de Lausanne (EHL)

EHL Ecole hôtelière de Lausanne (Lausanne) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world's first hospitality management school that provides university-level programs at its campuses in Lausanne and Chur-Passugg, as well as online learning solutions. The School is ranked n°1 by QS World University Rankings by subject and CEOWorld Magazine, and its gastronomic restaurant is the world's only educational establishment to hold a Michelin Star.
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