Foresight and innovation in
the global hotel industry

Foreword: Keeping up in a digital world | By Fran Brasseux

Executive Vice President of HSMAI
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Synopsis

The significance of digital marketing cannot be overstated in today’s hotel and hospitality marketing universe. Research being conducted by the HSMAI Digital Marketing Advisory Board finds that a quarter of hotels surveyed are dedicating more than half of their marketing budgets to digital. A recent HSMAI University webinar with hotel marketing leaders found that success in 2014 likely belongs to those hotel marketers and management who emphasize the needs of their guests and tell a great story about their property regardless of the marketing channel or device their guests prefer.