Magnificent meta-search?

By Peter O’Connor, Chaired Professor of Digital Disruption at ESSEC Business School | 20 Feb 14

Whether we love them or hate them, we must concede that OTAs now effectively control the consumer search environment. What’s more, they are also making extensive use of networks of affiliates and white-label sites to capture demand, writes Prof. Peter O’Connor of France’s ESSEC Business School. The growing field of meat-search offers hotels an alternative, he says.

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About ESSEC Business School

With 30 years of experience in hospitality management, ESSEC offers an MSc in Hospitality Management program. Recognized worldwide and taught by the industry's leading professionals and professors, our program prepares future managers for high-level operational responsibilities in all tourism and hospitality sectors, including hotel and restaurant management, catering, amusement parks, retirement homes, consulting and related activities. Demanding, thorough and taught exclusively in English, this MBA will add a whole new dimension to your career.
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