Peter O’Connor, Chaired Professor of Digital Disruption at ESSEC Business School | 20 Feb 14
Whether we love them or hate them, we must concede that OTAs now effectively control the consumer search environment. What’s more, they are also making extensive use of networks of affiliates and white-label sites to capture demand, writes Prof. Peter O’Connor of France’s ESSEC Business School. The growing field of meat-search offers hotels an alternative, he says.
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