Foresight and innovation in
the global hotel industry

Social influx | By Sanjay Nagalia

Chief Operating Officer and co-founder of IDeaS Revenue Solutions
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Synopsis

The path to purchase is increasingly social, says Sanjay Nagalia, Chief Operating Officer and co-founder of IDeaS Revenue Solutions. He argues that analyzing online guest sentiment is a critical element of making more informed pricing decisions.

The path to purchase is increasingly social, says Sanjay Nagalia, Chief Operating Officer and co-founder of IDeaS Revenue Solutions. He argues that analyzing online guest sentiment is a critical element of making more informed pricing decisions.

The full e-book is available at www.hotel-yearbook.com.