Foresight and innovation in
the global hotel industry

Digital marketing: the Waterloo of the hotel industry? | By Lennert de Jong

President Hospitality at planet
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Synopsis

The array of digital tools available to us in the hotel industry is staggering. But they must be chosen carefully, says Lennert de Jong, citizenM’s Director of Distribution and Business Development, if they are to support your strategic business model. That means that hotel companies first need to take a good hard look at themselves, understand which model they represent, and then choose the tools that will do this model the most good. Provocative advice from an industry upstart.