Digital marketing: the Waterloo of the hotel industry?

By Lennert de Jong, Commercial Director at citizenM | 20 Feb 14

The array of digital tools available to us in the hotel industry is staggering. But they must be chosen carefully, says Lennert de Jong, citizenM’s Director of Distribution and Business Development, if they are to support your strategic business model. That means that hotel companies first need to take a good hard look at themselves, understand which model they represent, and then choose the tools that will do this model the most good. Provocative advice from an industry upstart.

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About citizenM Hotels

The citizenM philosophy is ‘affordable luxury for the people’, offering guests all the luxuries they would expect from a high-end hotel in a prime location, but without sky-high prices. citizenM was founded by Rattan Chadha, the founder and former CEO of the fashion brand Mexx. The first citizenM hotel opened at Amsterdam’s Schiphol Airport in 2008, followed by citizenM Amsterdam in 2009; citizenM Glasgow in 2010, and citizenM London Bankside in 2012. Rotterdam, New York and Paris locations followed in 2014. In 2016, two more hotels were added to the London portfolio: citizenM Tower of London, and citizenM Shoreditch. In 2017, citizenM opened Paris La Defense and Paris Gare de Lyon hotels. Also in 2017, the company moved into the Asian market, with its first location at Taipei North Gate. citizenM New York Bowery will welcome guests from autumn 2018. Further announcements about expansion in the US, Europe and Asia will follow soon.
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