Marketing to Chinese travelers? Leverage social media!

By Jens Thraenhart, Executive Director CEO of the Mekong Tourism Coordination Office (MTCO) | 20 Feb 14

The arrival of the Chinese traveler is the hospitality industry’s story of the century. China is exploding as an outbound source of hotel guests: 2013 saw 97.3 million Chinese people making trips outside the country (inbound travel arrivals hit 55.7 million). Jens Thraenhart, founder of Digital Innovation Asia, explains that the hotel industry needs to tap into a different set of social media to communicate with this burgeoning target audience.

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About Mekong Tourism Coordinating Office (MTCO)

About Digital Innovation Asia: (DIA), an affiliate member of the World Tourism Organization (UNWTO), is committed to being a catalyst for digital capacity development in Asia Pacific travel and tourism. The rise of Internet technologies, mobile, and social media can enable small and medium travel and tourism enterprises to compete globally. DIA hosts unique and innovative events where Blogger Matchup allows travel and tourism brands to get connected to top influential bloggers from all over the world, while the E-Tourism Asia and E-Tourism China Boot-Camps offers hands- on practical knowledge in the areas of social, mobile, and China digital marketing.
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