Foresight and innovation in
the global hotel industry

Marketing to Chinese travelers? Leverage social media! | By Jens Thraenhart

Executive Director CEO of the Mekong Tourism Coordination Office (MTCO)
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Synopsis

The arrival of the Chinese traveler is the hospitality industry’s story of the century. China is exploding as an outbound source of hotel guests: 2013 saw 97.3 million Chinese people making trips outside the country (inbound travel arrivals hit 55.7 million). Jens Thraenhart, founder of Digital Innovation Asia, explains that the hotel industry needs to tap into a different set of social media to communicate with this burgeoning target audience.