Creating meaningful relationships with digital experience management

By Michaela Papenhoff, Managing Director at h2c GmbH | 20 Feb 14

Do you have a DX (digital experience) strategy in place? According to Michaela Papenhoff, building successful guest relationships – the kind that lead to brand loyalty and repeat business – will depend more and more on getting this right. Her company, Düsseldorf-based h2c GmbH, offers advice in developing a DX approach that works.

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About h2c GmbH

H2c inspires success in hospitality commerce. Our passion to translate marketplace complexities into actionable strategies shapes our relationships. The goal: clients are confidently in control. We live hospitality marketing, distribution and technology! H2c’s hotel content optimization enables effective distribution across a multitude of platforms. Frequent hospitality and tourism research studies simplify global online travel complexities for our clients. Our business performance benchmarks and distribution system specifications often identify upcoming technology trends, resulting in deep market insights.
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