Foresight and innovation in
the global hotel industry

Creating meaningful relationships with digital experience management | By Michaela Papenhoff

Managing Director at h2c GmbH
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Synopsis

Do you have a DX (digital experience) strategy in place? According to Michaela Papenhoff, building successful guest relationships – the kind that lead to brand loyalty and repeat business – will depend more and more on getting this right. Her company, Düsseldorf-based h2c GmbH, offers advice in developing a DX approach that works.