2014 is the year for predictive analytics in hospitality marketing

By Loren Gray, Founder of Hospitality Digital Marketing | 20 Feb 14

The amount of data available to us to make marketing and revenue-optimizing decisions is staggering – and getting bigger all the time, writes Loren Gray, Director of ecommerce at Ocean Properties Ltd. Hotels, Resorts & Affiliates. How can you make sense of it all? Enter predictive analysis.

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About Ocean Properties Hotels Resorts & Affiliates

Fast growing and family-owned, Ocean Properties Hotels Resorts & Affiliates is one of North America’s largest hotel management and development companies. We operate major brands such as Marriott, Hilton, Starwood and IHG along with award-winning independent hotels and resorts that are part of the signature Opal Collection, restaurants, golf courses, spas, marinas, and more.
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