Moving targets: Reaching meeting planners with targeted content
Eric Eden, Vice President of Marketing at Cvent | 20 Feb 14
One of the capabilities that digital marketing allows hotel marketers is an
unprecedented level of precision when targeting prospective guests – not to mention the
potential users of other hotel services, such as meeting space. Virginia-based Cvent is a
company that helps hotels reach exactly these meeting planners. The company’s Eric
Eden explains the advantages.
This edition of the Hotel Yearbook is made available to you by PineappleSearch.
Proceed to download
About Cvent Inc.
Founded in 1999, Cvent is the world’s largest meetings management technology company and has over 750
employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event
management, e-mail marketing, and web surveys, and helps over 90,000 users in 40 countries manage hundreds of
thousands of events, surveys and e-mail campaigns. The company has processed over $1.5 billion in online
payments and has managed over 30 million event registrations and survey responses for its clients. A leading
authority on Strategic Meetings Management (SMM), Cvent has implemented SMM programs for more than 40
corporations over the past year.visit website