Moving targets: Reaching meeting planners with targeted content

By Eric Eden, Vice President of Marketing at Cvent | 20 Feb 14

One of the capabilities that digital marketing allows hotel marketers is an unprecedented level of precision when targeting prospective guests – not to mention the potential users of other hotel services, such as meeting space. Virginia-based Cvent is a company that helps hotels reach exactly these meeting planners. The company’s Eric Eden explains the advantages.

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About Cvent Inc.

Founded in 1999, Cvent is the world’s largest meetings management technology company and has over 750 employees worldwide. Cvent offers web-based software for meeting site selection, online event registration, event management, e-mail marketing, and web surveys, and helps over 90,000 users in 40 countries manage hundreds of thousands of events, surveys and e-mail campaigns. The company has processed over $1.5 billion in online payments and has managed over 30 million event registrations and survey responses for its clients. A leading authority on Strategic Meetings Management (SMM), Cvent has implemented SMM programs for more than 40 corporations over the past year.
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