14 recommendations for hotels in 2014

By Kelly McGuire, Principal Travel & Hospitality, ZS | 20 Feb 14

To wrap up this special edition of The Hotel Yearbook, we thought we would take a big picture view and put digital marketing in the wider context of this year’s many challenges facing marketing decision-makers in the hotel industry. Kelly McGuire, who leads the Hospitality and Travel Global Practice for SAS, put together this comprehensive list of action items for us. Good luck!

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About SAS Institute Inc.

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 65,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.
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