Foresight and innovation in
the global hotel industry

14 recommendations for hotels in 2014 | By Kelly McGuire

Principal Travel & Hospitality, ZS
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Synopsis

To wrap up this special edition of The Hotel Yearbook, we thought we would take a big picture view and put digital marketing in the wider context of this year’s many challenges facing marketing decision-makers in the hotel industry. Kelly McGuire, who leads the Hospitality and Travel Global Practice for SAS, put together this comprehensive list of action items for us. Good luck!