Growth hacking: How to grow your hotel business on a shoestring - In a world of branding overdose and melting marketing budgets, growth hacking can help hotels to fast track their business without shrinking their margins
Magazine advertisements, gaudy flyers, hotel directories, lavish press conferences and
branded apps are only a few of the traditional tools hotel marketers utilise to draw
customers' attention. Traditional marketing is akin to throwing bottles in an ocean of
information and hoping that people will receive the message inside, find it attractive
and decide to place an order for more bottles. In other words, traditional marketing is a
highly uncertain activity; and throwing more bottles to increase the odds of reaching
more people can rapidly become an expensive endeavour.
To read this article you need to log in.
About Bridge.Over Group S.A.
Bridge.over is a boutique strategy consulting firm dedicated to solving business challenges for hospitality visionaries across the globe. Sought after by hotel owners, investors, sovereign funds and management companies alike for its entrepreneurial way of thinking, Bridge.over is an ideal partner of choice for companies seeking fresh ideas for change and improvement from London to Dubai to Beijing. To learn more, please visit bridge-over.com visit website
Foresight and innovation in the global hotel industry