Mighty mobile

By Peter O’Connor, Chaired Professor of Digital Disruption at ESSEC Business School | 12 Oct 14

Practically everyone on earth has a mobile phone now, so it is no surprise that hotel bookings made from mobile devices are skyrocketing. As Peter O’Connor of France’s ESSEC Business School writes, hotel companies have much to gain by optimizing their accessibility from mobile phones… but by moving too slowly they risk losing the business to the nimbler OTAs.

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About ESSEC Business School

With 30 years of experience in hospitality management, ESSEC offers an MSc in Hospitality Management program. Recognized worldwide and taught by the industry's leading professionals and professors, our program prepares future managers for high-level operational responsibilities in all tourism and hospitality sectors, including hotel and restaurant management, catering, amusement parks, retirement homes, consulting and related activities. Demanding, thorough and taught exclusively in English, this MBA will add a whole new dimension to your career.
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