Mighty mobile

By Peter O’Connor, Director of the MBA in Hospitality Management at ESSEC Business School | 12 Oct 14

Practically everyone on earth has a mobile phone now, so it is no surprise that hotel bookings made from mobile devices are skyrocketing. As Peter O’Connor of France’s ESSEC Business School writes, hotel companies have much to gain by optimizing their accessibility from mobile phones… but by moving too slowly they risk losing the business to the nimbler OTAs.

This edition of the Hotel Yearbook is made available to you by PineappleSearch.

Proceed to download

About ESSEC Business School

"With 30 years of experience in hospitality management, ESSEC offers a leading MBA program that can be completed in one or two years. Recognized worldwide and taught by the industry"s most cutting-edge professionals and professors, our MBA prepares future managers for high-level operational responsibilities in all tourism and hospitality sectors, including hotel and restaurant management, catering, amusement parks, retirement homes, consulting and related activities. Demanding, thorough and taught exclusively in English, this MBA will add a whole new dimension to your career."

visit website


Would you like to to subscribe to our newsletter and receive updates on new editions via email?