2015: Still bigger, but bigger better

By Nicolas Graf, Associate Dean at NYUSPS Jonathan M. Tisch Center for Hospitality and Tourism | 14 Jan 15

Just how important is size to a hotel company’s future competitiveness? Strategically, says Nicolas Graf, Director of the IMHI Center of Excellence in Hospitality, Food & Travel at ESSEC Business School in Paris, size will be of the essence: but not necessarily for all the conventional reasons. What matters more will be the ability of a hotel chain to maintain a dense digital ecosystem, and given the level of investment this requires, the only way to do this is to grow. Read his fascinating take below.

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About ESSEC Business School

With 30 years of experience in hospitality management, ESSEC offers an MSc in Hospitality Management program. Recognized worldwide and taught by the industry's leading professionals and professors, our program prepares future managers for high-level operational responsibilities in all tourism and hospitality sectors, including hotel and restaurant management, catering, amusement parks, retirement homes, consulting and related activities. Demanding, thorough and taught exclusively in English, this MBA will add a whole new dimension to your career.
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