Just how important is size to a hotel company’s future competitiveness? Strategically, says Nicolas Graf, Director of the IMHI Center of Excellence in Hospitality, Food & Travel at ESSEC Business School in Paris, size will be of the essence: but not necessarily for all the conventional reasons. What matters more will be the ability of a hotel chain to maintain a dense digital ecosystem, and given the level of investment this requires, the only way to do this is to grow. Read his fascinating take below.
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