Foresight and innovation in
the global hotel industry

Hotel marketers: watch these five areas in 2015 | By Robert A. Gilbert

CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)
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Synopsis

Thanks mainly to the rapid technological leaps and bounds that are making it easier for guests to find and book hotels, the sales and marketing functions in our industry have changed beyond recognition – and the professionals in these fields face new challenges to master as each year goes by. Robert A. Gilbert, President & CEO of HSMAI, focuses on five rapidly evolving developments that will have an impact on marketing in 2015. Fasten your seat belts!