The demise of price parity and ascent of meta-search

By Peter O’Connor, Chaired Professor of Digital Disruption at ESSEC Business School | 4 Dec 15

Given their relatively high levels of fixed costs and their highly perishable inventory, success for hotels is largely driven by the efficiency and effectiveness of their distribution, writes Peter O’Connor of ESSEC. But today’s competitive environment, particularly the online distribution space, has become highly cutthroat, with hotels having to battle not just with each other but also increasingly with a portfolio of ever more powerful OTAs to capture the customer’s attention and wallet.

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About ESSEC Business School

With 30 years of experience in hospitality management, ESSEC offers an MSc in Hospitality Management program. Recognized worldwide and taught by the industry's leading professionals and professors, our program prepares future managers for high-level operational responsibilities in all tourism and hospitality sectors, including hotel and restaurant management, catering, amusement parks, retirement homes, consulting and related activities. Demanding, thorough and taught exclusively in English, this MBA will add a whole new dimension to your career.
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