Independent hotelier’s Big Data vs. real-time data conundrum

By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality, Founder & Director at NextGuest Digital | 9 Dec 15

In the new environment of OTA consolidation and rate parity removal in Europe, the market share dominance of the OTAs can seem like a colossal problem with no real solution, writes Max Starkov of HEBS. However, independent properties have a wealth of digital technology and data tools already available to them that give them the means to outsmart the OTAs and differentiate themselves from their competitors, all while generating serious direct revenues.

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About NextGuest

NextGuest provides hoteliers with everything they need to thrive in the digital world. Through its subsidiary divisions, the company provides digital marketing, CRM services, technology solutions, and high-level consulting to some of the world’s top hotel brands. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. Each arm of the company offers stand-alone services, while together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest.
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