Hospitality education – a third paradigm | By Jeffrey Catrett
Synopsis
As the hospitality industry enters the era of the experience economy, hospitality education finds itself facing a third major paradigm shift in order to meet the needs of today’s consumers, writes Jeffrey Catrett of the Institut Paul Bocuse in Lyon. Just as vocational technical education, suited to the needs of an artisanal cottage industry in the 19th and early 20th century gave way to management education suited to the industrialized service economy of the late 20th century, he argues that a new design-based paradigm is now needed to meet the demands of an experience economy requiring rapid innovation and creativity.
As the hospitality industry enters the era of the experience economy, hospitality education finds itself facing a third major paradigm shift in order to meet the needs of today’s consumers, writes Jeffrey Catrett of the Institut Paul Bocuse in Lyon. Just as vocational technical education, suited to the needs of an artisanal cottage industry in the 19th and early 20th century gave way to management education suited to the industrialized service economy of the late 20th century, he argues that a new design-based paradigm is now needed to meet the demands of an experience economy requiring rapid innovation and creativity.