Employer branding: When HR meets marketing

By Olivier Bracard , Co Founder & CEO at HOSCO | 12 Apr 16

A new concern for our industry is employer branding, writes Olivier Bracard of hosco. Companies wishing to recruit new talent need to make sure that their brand is known and its values are understood. A number of options are available for hotel companies to improve their exposure in this arena.

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Hosco was created in 2011 with one idea in mind: to unite, inspire, and provide opportunities to all hospitality professionals worldwide. Since then, we’ve built a unique network that connects qualified talent, companies, and schools around the globe.
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