Employer branding: When HR meets marketing

By Olivier Bracard , Co Founder & CEO at HOSCO | 12 Apr 16

A new concern for our industry is employer branding, writes Olivier Bracard of hosco. Companies wishing to recruit new talent need to make sure that their brand is known and its values are understood. A number of options are available for hotel companies to improve their exposure in this arena.

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Hospitality Connection, based in Geneva (Switzerland), provides hospitality players including over 400 companies and 2300 students from 16 top-ranked hotel schools, with an innovative tool to meet and interact.
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