Employer branding: When HR meets marketing | By Olivier Bracard
Synopsis
A new concern for our industry is employer branding, writes Olivier Bracard of hosco. Companies wishing to recruit new talent need to make sure that their brand is known and its values are understood. A number of options are available for hotel companies to improve their exposure in this arena.
A new concern for our industry is employer branding, writes Olivier Bracard of hosco. Companies wishing to recruit new talent need to make sure that their brand is known and its values are understood. A number of options are available for hotel companies to improve their exposure in this arena.