Economic changes would seem to be the biggest 'no-brainer' of the P-E-S-T quartet: What could be more obvious than the idea that if the economy is strong, the hotel industry will be strong, and vice-versa? That notion needs no justification.But there is more to 'the economy' than simply whether it's good or bad at the macro level. For example, how (and where) will wealth be generated in 2036? Will people have the financial resources to travel in the future? Will our labor be valued differently? What about the things we want to buy – will they be affordable in 2036? And what factors will be important to us when we decide what to buy?
To read this article you need to log in.
Would you like to to subscribe to our newsletter and receive updates on new editions via email?