Big data and big trends mean big opportunity for revenue managers in 2017
Tammy Farley, President & Co-Founder, The Rainmaker Group | 8 Dec 16
Looking to 2017, Rainmaker’s Tammy Farley explores some of the more significant and current disruptive trends
that will affect the hotel industry, and what savvy revenue managers will need to be taking from, and doing with,
the big data they are gathering about each segment of their market, in order to make it actionable.
This edition of the Hotel Yearbook is made available to you by PineappleSearch.
Proceed to download
About The Rainmaker Group
The Rainmaker Group was co-founded in 1998 by Bruce Barfield and Tammy Farley – each bringing to the
table more than 20 years of experience in revenue optimization and the successful deployment of revenue
management solutions internationally.
Over the years, Bruce and Tammy built a solid customer base and a management team that shares their
passion for creating and nurturing customer relationships, and for delivering products that continue to
deliver outstanding quantifiable returns for customers. In 2012, following an extended period of
extraordinary growth for the company, Bruce and Tammy secured a $33.8 million equity investment from
Norwest Venture Partners (NVP) to further accelerate growth.visit website