Big data and big trends mean big opportunity for revenue managers in 2017

By Tammy Farley, President & Co-Founder, The Rainmaker Group | 8 Dec 16

Looking to 2017, Rainmaker’s Tammy Farley explores some of the more significant and current disruptive trends that will affect the hotel industry, and what savvy revenue managers will need to be taking from, and doing with, the big data they are gathering about each segment of their market, in order to make it actionable.

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About The Rainmaker Group

The Rainmaker Group was co-founded in 1998 by Bruce Barfield and Tammy Farley – each bringing to the table more than 20 years of experience in revenue optimization and the successful deployment of revenue management solutions internationally. Over the years, Bruce and Tammy built a solid customer base and a management team that shares their passion for creating and nurturing customer relationships, and for delivering products that continue to deliver outstanding quantifiable returns for customers. In 2012, following an extended period of extraordinary growth for the company, Bruce and Tammy secured a $33.8 million equity investment from Norwest Venture Partners (NVP) to further accelerate growth.
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