Foresight and innovation in
the global hotel industry

Big data and big trends mean big opportunity for revenue managers in 2017 | By Tammy Farley

President & Co-Founder, The Rainmaker Group
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Synopsis

Looking to 2017, Rainmaker’s Tammy Farley explores some of the more significant and current disruptive trends that will affect the hotel industry, and what savvy revenue managers will need to be taking from, and doing with, the big data they are gathering about each segment of their market, in order to make it actionable.

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Tammy Farley
President & Co-Founder, The Rainmaker Group
Rainmaker, a Cendyn Company
Rainmaker, a Cendyn Company
Alpharetta, GA - United States
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The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker’s intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.