Boosting direct hotel bookings with personalization as the solution

By Kristian Valk, CEO & Founder Hotelchamp | 8 Dec 16

In the past few years, we have seen an increasing effort by hotels to improve their direct channels so as to reduce their dependence on online travel agencies (OTAs). Hotelchamp’s Kristian Valk writes that hotels should not get rid of OTAs and third parties but aim for a better balance to manage control over their own distribution.

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About Hotelchamp

Hotelchamp is the marketing platform for hotels - an all-in-one control centre for hoteliers’ marketing activities. With a focus on enhancing the guest experience online, Hotelchamp provides hotels with the technology and techniques to improve their direct channel and drive more value. Thanks to a seamless website integration, Hotelchamp creates richer digital experiences for guests, and more direct bookings and revenue for hoteliers.
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