Ride the wave: The analytics tsunami is upon us

By Paul Van Meerendonk, Director - Advisory Services at IDeaS Revenue Optimization | 30 Nov 16

With the sophistication and adoption of analytics growing tremendously, there’s a massive opportunity to evaluate your own analytical capabilities – both as part of an organization or as an individual – and map out how analytics can move you from being reactive to proactive and predictive in revenue management, says Paul van Meerendonk, Director of Advisory Services, IDeaS Revenue Solutions.

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About IDeaS a SAS company

IDeaS, a SAS company, is the world’s leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 15,000 clients in 143 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust. Results delivered. Revenue transformed. Discover greater profitability at ideas.com.

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