Boosting innovation in the HoReCa business
By
Olaf Koch, CEO of METRO AG | 20 Dec 16
There are historically valid reasons why so few technology-based innovations were adopted by the hospitality
business, writes Olaf Koch, CEO of Metro AG. But these reasons no longer hold water, and that is why his
company goes to such lengths to help hospitality innovators develop their ideas and bring them to market.
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About Metro AG
METRO GROUP is one of the most important international retailing companies. It generated sales of some €59 billion in
financial year 2014/15. The company operates over 2,000 locations in 29 countries and employs more than 220,000
people. The performance of METRO GROUP is based on the strength of its sales brands, which act independently on the
market: METRO/MAKRO Cash & Carry, the international leader in the self-service wholesale trade; Media Markt and
Saturn, the European market leader in consumer electronics retailing; and Real hypermarkets.
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