Foresight and innovation in
the global hotel industry

Boosting innovation in the HoReCa business | By Olaf Koch

CEO of METRO AG
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Synopsis

There are historically valid reasons why so few technology-based innovations were adopted by the hospitality business, writes Olaf Koch, CEO of Metro AG. But these reasons no longer hold water, and that is why his company goes to such lengths to help hospitality innovators develop their ideas and bring them to market.