How to Jumpstart Your Hotel’s Direct Bookings through Search Engine Marketing

By Mariana Mechoso Safer, Senior VP, Marketing at HeBS Digital | 7 Dec 16

More than 25% of direct online revenue for hotels comes directly through Search Engine Marketing (SEM) initiatives, making these paid placements in the search engines an especially critical piece of a property's digital marketing budget. With 61% of leisure travelers saying they use a search engine for planning travel online (Google), and hotel SEM campaigns typically reaching people closer to the "I want to book it" phase of their travel planning journey, allocating the right amount of budget and resources to SEM is important for getting in front of the right travel consumers, at the moment they are ready to book.


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About HEBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City ( HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 350 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards (as well as two coveted Platinum Awards), Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
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