Marketing is a mindset

By Suzie Thompson, Vice President of Marketing at Red Carnation Hotels | 20 Feb 17

The role of marketing is to grow your company, reputation, customers, and profits, writes Suzie Thompson, VP Marketing at Red Carnation Hotels. She shares with Hotel Yearbook readers her thoughts on how marketing is evolving, particularly within the highly dynamic hotel environment. Her take: marketing has changed more in the last two years than in the last fifty.

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About Red Carnation Hotels

Red Carnation Hotels are a collection of family-run, award-winning boutique hotels in the UK, Ireland, South Africa, Switzerland and the USA. Each hotel is a landmark of history and tradition; from the recently restored Ashford Castle in Ireland, to the Milestone, a historic mansion hotel in the heart of London, to the truly iconic Oyster Box in South Africa – our hotels are unique and full of character with a personal approach to hospitality. With a peerless reputation for exquisite fine dining, leading spas and sumptuous surroundings, we pride ourselves on delivering warm, thoughtful and highly personalised service.
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