Marketing is a mindset
By
Suzie Thompson, Vice President of Marketing at Red Carnation Hotels | 20 Feb 17
The role of marketing is to grow your company, reputation, customers, and profits, writes Suzie Thompson,
VP
Marketing at Red Carnation Hotels. She shares with Hotel Yearbook readers her thoughts on how marketing
is
evolving, particularly within the highly dynamic hotel environment. Her take: marketing has changed more in
the
last two years than in the last fifty.
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About Red Carnation Hotels
Red Carnation Hotels are a collection of family-run, award-winning boutique hotels in the UK, Ireland, South
Africa, Switzerland and the USA. Each hotel is a landmark of history and tradition; from the recently restored
Ashford Castle in Ireland, to the Milestone, a historic mansion hotel in the heart of London, to the truly iconic
Oyster Box in South Africa – our hotels are unique and full of character with a personal approach to
hospitality. With a peerless reputation for exquisite fine dining, leading spas and sumptuous surroundings,
we pride ourselves on delivering warm, thoughtful and highly personalised service.
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