Smart Data marketing in hospitality: The secret to maximizing direct bookings

By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant, Margaret Mastrogiacomo, EVP, Strategy at NextGuest | 21 Feb 17

Max Starkov and Margaret Mastrogiacomo of HeBS Digital outline the steps to a data-driven marketing strategy.

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About NextGuest

NextGuest provides hoteliers with everything they need to thrive in the digital world, with bespoke technology solutions developed to meet the needs of hotel clients coupled with elegant design capabilities that bring brands to life. We marry the power of data with brand discovery to uncover unique strategies that apply to everything from website design, content marketing, CRM, and more, helping the world’s top hotel brands maximize ROI as they acquire, convert, and retain guests throughout the travel planning journey. While each of our services is available on its own, the integrated technologies, marketing, and consulting offerings work together to increase digital engagement and generate revenue for hoteliers, allowing them to focus on what matters most — serving their guests. 


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