Smart Data marketing in hospitality: The secret to maximizing direct bookings

By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality, Founder & Director at NextGuest Digital, Margaret Mastrogiacomo , Vice President, Strategy at HeBS Digital | 21 Feb 17

Max Starkov and Margaret Mastrogiacomo of HeBS Digital outline the steps to a data-driven marketing strategy.

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About NextGuest Digital (formerly HEBS Digital)

NextGuest provides hoteliers with everything they need to thrive in the digital world. Through its subsidiary divisions, the company provides digital marketing, CRM services, technology solutions, and high-level consulting to some of the world’s top hotel brands. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. Each arm of the company offers stand-alone services, while together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest.
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