Augmented reality and virtual reality: New realities in digital marketing

By Alex Gibson, Senior Lecturer in Marketing in the School of Hospitality Management and Tourism, Dublin Institute of Technology | 27 Feb 17

Following many false dawns, it seems as if augmented (AR) and virtual reality (VR) are finally making their way onto the agendas of digital marketing executives, says Alex Gibson of the Dublin Institute of Technology.

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About Dublin Institute of Technology

The School of Hospitality Management and Tourism is one of the three schools comprising the College of Arts and Tourism in the Dublin Institute of Technology. In Ireland, the School of Hospitality Management and Tourism is the leading centre of learning and teaching in hospitality, tourism, event and leisure management. The School offers programmes ranging from Short Courses (Professional Development Modules), to evening/part-time programmes, full and part-time undergraduate and postgraduate programmes and Masters and PhD by research programmes.
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