The content conundrum: Finding a way to describe your hotel successfully

By John Burns, Hospitality Technology Consultant | 24 Feb 17

Content is more important than ever. As John Burns, President of Hospitality Technology Consulting, writes, if we choose to use content proficiently, it can cement our competitive advantage, not only against other hotels in our competitive set, but also against the OTAs that are everywhere on the Web.

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About Hospitality Technology Consulting

Hospitality Technology Consulting assists its clients in optimizing their performance in central reservations and the complex, fast-evolving electronic distribution channels. Our mission is to provide the strategic tools and expert support you need to plan for, and respond successfully to, the opportunities and challenges facing the hospitality industry. Working together we can position your organization to meet, and exceed, its performance goals.
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