Personalization as the key to success in managing the customer journey

By Remy Merckx, Senior Advisor - Head of Travel & Hospitality at eClerx Digital | 28 Feb 17

In the old days of the hotel industry, prior to the dawn of digital age, the only important criterion for success was “location, location, location”. While this is still important for hotel owners, Rémy Merckx, VP Marketing, Carlson Rezidor Hotel Group writes that on the marketing side “content, content, content” has become key.

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About Radisson Hotel Group (RHG)

Radisson Hotel Group is one of the world's largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Group's overarching brand promise is Every Moment Matters with a signature Yes I Can! service ethos. The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel brought together under one commercial umbrella brand Radisson Hotels.
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