Foresight and innovation in
the global hotel industry

Generic blast emails are killing your business | By Kenny Lee

VP of Marketing at Revinate
Kenny Lee darkKenny Lee light

Synopsis

Thinking of sending out a mass emailing to everyone in your database? Don’t do it! says Revinate’s Kenny Lee. You not only risk recipients deleting your message, but worse: they may unsubscribe and even mark your email as spam – both of which reduce your ability to communicate with them in the future.