Generic blast emails are killing your business

By Kenny Lee, VP of Marketing at Revinate | 24 Feb 17

Thinking of sending out a mass emailing to everyone in your database? Don’t do it! says Revinate’s Kenny Lee. You not only risk recipients deleting your message, but worse: they may unsubscribe and even mark your email as spam – both of which reduce your ability to communicate with them in the future.

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About Revinate, Inc.

Revinate is the global leader in guest data management, marketing, reservation sales, reputation management & intelligence. Revinate is proud to have thousands of global hotel clients and won numerous awards for its software as a service (SaaS) solutions, including Top Rated Email Marketing and CRM by Hotel Tech Report. Visit

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