Generic blast emails are killing your business

By Kenny Lee, VP of Marketing at Revinate | 24 Feb 17

Thinking of sending out a mass emailing to everyone in your database? Don’t do it! says Revinate’s Kenny Lee. You not only risk recipients deleting your message, but worse: they may unsubscribe and even mark your email as spam – both of which reduce your ability to communicate with them in the future.

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About Revinate, Inc.

Revinate enables hoteliers to transform their guest data into revenue. With Revinate Marketing and Revinate Guest Feedback, hoteliers are empowered to make smarter decisions, resulting in increased direct revenue and guest engagement. The company is backed by leading Silicon Valley investors, including Benchmark Capital, Tenaya Capital, and Sozo Ventures. Headquartered in San Francisco with regional offices in Amsterdam and Singapore, Revinate counts more than 26,000 of the world"s leading hotels as customers.
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