Curating the guest experience in the age of digital marketing

By Christophe Tayon, Marketing Director at Cendyn | 27 Feb 17

Hotels, and the amenities they offer, are designed to provide guests with a truly unique experience, and their marketing campaigns should do the same. With the advancement of hotel CRM and digital technology, it is now possible to create meaningful digital interactions throughout the guest journey, starting at the inspiration stage and continuing post-stay with specialized campaigns based on your loyalty program. Cendyn’s Christophe Tayon walks us through the process.

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About Cendyn™

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit

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