Curating the guest experience in the age of digital marketing

By Christophe Tayon, Marketing Director at Cendyn | 27 Feb 17

Hotels, and the amenities they offer, are designed to provide guests with a truly unique experience, and their marketing campaigns should do the same. With the advancement of hotel CRM and digital technology, it is now possible to create meaningful digital interactions throughout the guest journey, starting at the inspiration stage and continuing post-stay with specialized campaigns based on your loyalty program. Cendyn’s Christophe Tayon walks us through the process.

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About Cendyn™

Cendyn® is the leading provider of travel and hospitality software solutions, delivered via the Cendyn Hospitality Marketing Cloud™ ‒ an integrated technology platform with the most complete set of applications available for driving sales and marketing performance. The Cendyn Hospitality Marketing Cloud delivers results via two main solution sets. Cendyn/ONE™ provides Hotel CRM and Data-Driven Digital Marketing solutions for growing transient leisure bookings, guest engagement, and loyalty. Cendyn/EVENTS™ provides Event Management and Hotel Sales solutions for capturing group business and streamlining the event sourcing, planning and execution process resulting in enterprise spend levels in excess of $1 billion USD annually. Cendyn proudly serves over 30,000 clients in 143 countries from office locations in Boca Raton, Atlanta, Boston, San Diego, Toronto, London and Singapore. For over 20 years they have delivered profitable revenue growth through innovative products and services.
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