Online reputation management: To 2017 and beyond

By Daniel E. Craig, Founder, Reknown | 28 Feb 17

After over a decade of social media in the mainstream, the online reputation management function has reached a maturity level in the hotel industry, writes Daniel E. Craig, founder of Reknown. As we look ahead to 2017 and beyond, he shows how we can draw from past experience to fine-tune our reputation management strategies going forward.

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About Reknown

Reknown provides strategy, training and guidelines to hotels and travel organizations worldwide in digital marketing, social media, reputation management and service excellence. A former hotel general manager and marketing executive, founder Daniel Edward Craig is the author of numerous articles, three hotel-based novels and a popular blog. He is a frequent speaker at industry conferences across Europe and North America.
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