Highs and lows: Hotel digital marketing today
By
Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) | 1 Mar 17
In the aggregate, what do we seem to be getting right when it comes to executing effective digital marketing
strategies? And what about our shortcomings? Bob Gilbert, President & CEO of HSMAI, has compiled two top
ten lists that give us a snapshot of our successes and areas for improvement.
This edition of the Hotel Yearbook is made available to you by PineappleSearch.
Proceed to download
About The Hospitality Sales and Marketing Association International (HSMAI)
The Hospitality Sales and Marketing Association International (HSMAI) is committed to
growing business for hotels and their partners, and is the industry's leading advocate for
intelligent, sustainable hotel revenue growth. The association provides hotel
professionals & their partners with tools, insights, and expertise to fuel sales, inspire
marketing, and optimize revenue through programs such as
HSMAI's Affordable Meetings,
Adrian Awards, and
Revenue Management Strategy
Conference. HSMAI is an individual membership organization comprising more
than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with
HSMAI at
www.hsmai.org,
www.facebook.com/hsmai,
www.twitter.com/hsmai and
www.youtube.com/hsmai1.
visit website
