The direct booking trend: What is it really about?

By Lennert de Jong, Commercial Director at citizenM | 2 Mar 17

Over the past year, there has been much buzz about the subject of direct booking. No matter where you look, big brands were promising direct booking benefits, OTA’s were retaliating, or rate parity was being banned by yet another country. As Lennert de Jong of citizenM writes, if we want to better understand the debate, we need to dig deeper into this heated subject and shine some light on it from different angles.

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About citizenM Hotels

citizenM is a unique breed of hotels which sets new standards in the hospitality industry. Instead of sticking to the industry's 'givens', it figures out exactly what modern travellers want and need. The innovative concept aims to offer guests an affordable luxury lifestyle and provides sustained premium returns to all stakeholders. citizenM was established by Rattan Chadha, the founder and former CEO of the fashion brand Mexx. The group opened its first hotel at Amsterdam Schiphol Airport in 2008, and currently has 9 hotels open in cities such as London, Paris, New York, Amsterdam, Glasgow, Rotterdam. citizenM currently has 15 additional hotels under development in Paris, Copenhagen, Los Angeles, San Francisco, Seattle, Boston, Taipei, Shanghai and Kuala Lumpur. citizenM primarily acts as owner-operator, but is also open to consider joint ventures, leases, and management agreements. The group has a strategic expansion plan focusing on Europe, Asia, and North America. In Europe, the company is actively pursuing opportunities in Geneva, London, Milan, Munich, Paris, Rome, Stockholm, Zurich, and Copenhagen and aims to create multiple hotels per destination.
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