Foresight and innovation in
the global hotel industry

State of the art in digitization of the hotel industry | By Ralf Denke

Vice President E-Business at Deutsche Hospitality
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Synopsis

With digital services and contents becoming a key success factor for our industry as a whole, more hotels will have to make similar courageous decisions, even if they seem risky and costly at first, writes Ralf Denke of Deutsche Hospitality. But the good thing in the online industry is that everything is measurable – helping hoteliers make informed decisions.

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Ralf Denke
Vice President E-Business at Deutsche Hospitality
H World International
H World International
Frankfurt/Main, Germany
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