State of the art in digitization of the hotel industry

By Ralf Denke, Vice President E-Business at Deutsche Hospitality | 8 Mar 17

With digital services and contents becoming a key success factor for our industry as a whole, more hotels will have to make similar courageous decisions, even if they seem risky and costly at first, writes Ralf Denke of Deutsche Hospitality. But the good thing in the online industry is that everything is measurable – helping hoteliers make informed decisions.

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About Deutsche Hospitality

Deutsche Hospitality is the new umbrella brand for the companies of Steigenberger Hotels AG. The three hotel brands which come under the umbrella are Steigenberger Hotels and Resorts, Jaz in the City und IntercityHotel. The Deutsche Hospitality brand encompasses a total of 116 hotels, 20 of which are at the development stage. The portfolio includes 56 Steigenberger Hotels and Resorts and 39 IntercityHotels. The first Jaz Hotel opened in Amsterdam in November 2015.
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