The future of digital marketing: Change it if you can!

By Sanjay Chib, Program Manager Global BBA and academic faculty at Les Roches Global Hospitality Education | 6 Mar 17

The digital landscape is changing… and it is changing the hotel business itself. As Les Roches’ Sanjay Chib explains, among other big changes ahead is the fact that hotel businesses will incur higher and higher marketing costs as they attempt to capitalize on the digital behavioral profiles of their customers. This could mean, he says, that whole marketing departments would be phased out, morphing into integrated digital teams as organizations undergo digital transformation. A realistic scenario?

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About Les Roches Global Hospitality Education

Founded in 1954, Les Roches is a private institution based on the Swiss model of experiential learning. It offers undergraduate and postgraduate university programs in the fields of hospitality management, tourism and events. Les Roches prepares entrepreneurial and innovative graduates across a global network of campuses in Switzerland, Spain and China. Les Roches is accredited by the New England Commission of Higher Education (NECHE) and, according to the QS World University Rankings 2019, is ranked as the world's third best higher-education institution for hospitality management. Les Roches is part of Sommet Education, an educational group that specialises in hospitality management and the culinary arts, and belongs to Eurazeo, one of Europe's main listed investment companies.
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